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Introducing the New Discovery Membership

New Annual Membership Starts July 1, Replaces Family and Explorer Levels

June 14, 2017  |  Back to Blog & News

One year ago, the Virginia Discovery Museum embarked on a large-scale renovation to celebrate its 25th anniversary on Charlottesville's Downtown Mall, and the response from the community has been impressive. Visitor numbers are up 30%, membership is up 40%, and our Sponsored Admissions Program has tripled in size. In response to this unprecedented growth -- and in an effort to increase value for our users -- we are excited to introduce a new annual membership to replace both the Family and Explorer levels starting in July: the Discovery Membership.


What is the Discovery Membership?  |  What about My Current Membership?


What is the Discovery Membership?

Starting July 1, the Discovery Membership will replace our Family and Explorer levels as our only annual membership. It will combine all the benefits of the Family and Explorer memberships while introducing new, exclusive deals just for VDM members at several downtown merchants.

Discovery Membership: $125/Year
  • Unlimited visits for 12 month for up to 6 named people (adults and children living in the same household, with the option to include a caregiver or grandparents among the 6 people). Add additional spots for children in the member household, grandparents, and caregivers for $10/person.
  • Reciprocal general admission at more than 350 locations participating in the Association of Science-Technology Centers’ Travel Passport Program.
  • 50% off general admission for up to 6 people at more than 200 locations participating in the Association of Children’s Museums Reciprocal Network.
  • 15% discount on select programs, camps, and events throughout the year and on birthday parties and event rentals.
  • Exclusive discounts at multiple downtown businesses when you present your Discovery Membership card.
  • 1-month extension for each new VDM member recruited.

How Do the Merchant Discounts Work?
Virginia Discovery Museum members redeem exclusive discounts at participating downtown establishments by showing their Discovery Membership card at the time of purchase. VDM will keep a regularly updated list of Membership Partners on our membership page, on the TV in our front lobby, and on our community bulletin board.

What about My Current Membership?

If you elect to stay at your current membership level, we will honor the existing benefits for the remainder of your membership period. Please note that you will no longer be able to renew at the Family or Explorer levels after July 1.

  • If you are a current Family-level member, you have the option to upgrade to a Discovery Membership for the remainder of you membership period for a $25 fee. VDM will print new cards for you reflecting the change in membership level.
  • If you are a current Explorer-level member, you will continue to receive a 20% discount on eligible VDM programs and events for the remainder of your membership period. If you would like to upgrade your membership card in order to utilize the Discovery Membership’s exclusive discounts at downtown partner merchants, we will gladly do so free of charge.

Will VDM Continue to Offer a 3-Month Membership?
Yes, the Museum will continue to offer a renewable 3-Month Membership option for $45 that includes unlimited visits for 3 months for up to 6 named people (adults and children living in the same household, with the option to include a caregiver or grandparents among the 6 people). Additional spots for children in the member household, grandparents, and caregivers can be added for $10/person. 3-Month Memberships purchased after July 1 will no longer receive a 10% discount on programs, camps, events, birthday parties, and event rentals.


Questions?

If you have any questions about membership, please contact our Visitor Services Manager at (434) 977-1025 x105 or membership@vadm.org.

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